Imperial Brands' Next-Gen Products Are Still Losing Money, But Remain Promising -- Market Talk

Dow Jones2025-10-07

1145 GMT - Imperial Brands' Next Generation Products unit is still loss-making, despite years of investment and indications of progress, Interactive Investor's Richard Hunter writes in a note. The company said the unit's net revenue growth for the year is expected around 12% to 14%, and year-over-year losses are expected to be flat. Tobacco, on the other hand, still benefits from sticky demand. Additionally, though volumes have been falling, higher prices have helped as a buffer, he adds. "Despite the obvious concerns of changing habits and a more immediate drag from some large investors either unwilling or unable to buy tobacco shares, Imperial is maximizing its current power," Hunter says. Shares in Imperial are up 2.1% at 30.67 pounds. (aimee.look@wsj.com)

(END) Dow Jones Newswires

October 07, 2025 07:45 ET (11:45 GMT)

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Additionally, though volumes have been falling, higher prices have helped as a buffer, he adds. \"Despite the obvious concerns of changing habits and a more immediate drag from some large investors either unwilling or unable to buy tobacco shares, Imperial is maximizing its current power,\" Hunter says. Shares in Imperial are up 2.1% at 30.67 pounds. 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The company said the unit's net revenue growth for the year is expected around 12% to 14%, and year-over-year losses are expected to be flat. Tobacco, on the other hand, still benefits from sticky demand. Additionally, though volumes have been falling, higher prices have helped as a buffer, he adds. \"Despite the obvious concerns of changing habits and a more immediate drag from some large investors either unwilling or unable to buy tobacco shares, Imperial is maximizing its current power,\" Hunter says. Shares in Imperial are up 2.1% at 30.67 pounds. 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