Canopy Growth Partners with JP Brand Advisors to Push Hemp-Based Beverages in the U.S.

Dow Jones10-07

By Adriano Marchese

Canopy Growth has partnered with a strategy and sales company to widen distribution of its hemp-based beverages and products in the U.S.

The cannabis company said that its U.S.-based subsidiary Canopy USA has entered into a strategic partnership with JP Brand Advisors to expand the distribution of Wana Wellness' hemp-based beverages and gummies.

The two will work together to drive distributor management and strategic account growth for Wana's hemp beverage portfolio in the country, a category that Canopy says is generating a buzz across the alcoholic beverage industry as consumer demand for wellness-driven innovation picks up.

Write to Adriano Marchese at adriano.marchese@wsj.com

(END) Dow Jones Newswires

October 07, 2025 08:19 ET (12:19 GMT)

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