MNTN Partners with Haus to Deliver Science-Backed Incremental Lift Measurement for Connected TV Campaigns

Reuters10-14

MNTN Partners with Haus to Deliver Science-Backed Incremental Lift Measurement for Connected TV Campaigns

MNTN Inc. has announced a partnership with Haus, an incrementality measurement platform, as part of its Measurement Partner Program. This collaboration aims to provide advertisers with science-backed proof of performance for Connected TV $(CTV)$ campaigns by enabling structured experiments to measure incremental lift. Advertisers can now design experiments with Haus, run their CTV campaigns on MNTN, and validate results through Haus's authoritative third-party measurement. The current beta program will conclude ahead of a broader rollout in Q4 2025, strengthening transparency, accountability, and optimization for advertisers as CTV ad spend continues to grow.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. MNTN Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20251014118358) on October 14, 2025, and is solely responsible for the information contained therein.

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