Birkenstock Holding plc has signed a definitive agreement to acquire its long-standing distributor, Birkenstock Australia Pty. Ltd. The move is intended to ensure a smooth succession for the founders of Birkenstock Australia, Marcel and Manuela Goerke, and to support the company's commitment to invest further in the Australian market. The acquisition will be carried out through Birkenstock International Asia GmbH, a wholly owned subsidiary of Birkenstock Holding plc, and will safeguard continuity for all contracts, assets, and employees. Birkenstock Australia, based in Melbourne, operates two stores in Melbourne, a partner store in Sydney, an online shop, and has a network of over 300 B2B partners. The transaction is expected to close by the end of October 2025, with Marcel Goerke remaining as Managing Director to support the transition.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Birkenstock Holding plc published the original content used to generate this news brief via EDGAR, the Electronic Data Gathering, Analysis, and Retrieval system operated by the U.S. Securities and Exchange Commission (Ref. ID: 0001193125-25-240425), on October 15, 2025, and is solely responsible for the information contained therein.
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