Birkenstock Holding plc to Acquire Long-Standing Distributor Birkenstock Australia Pty. Ltd

Reuters10-16
Birkenstock Holding plc to Acquire Long-Standing Distributor Birkenstock Australia Pty. Ltd

Birkenstock Holding plc has signed a definitive agreement to acquire its long-standing distributor, Birkenstock Australia Pty. Ltd. The move is intended to ensure a smooth succession for the founders of Birkenstock Australia, Marcel and Manuela Goerke, and to support the company's commitment to invest further in the Australian market. The acquisition will be carried out through Birkenstock International Asia GmbH, a wholly owned subsidiary of Birkenstock Holding plc, and will safeguard continuity for all contracts, assets, and employees. Birkenstock Australia, based in Melbourne, operates two stores in Melbourne, a partner store in Sydney, an online shop, and has a network of over 300 B2B partners. The transaction is expected to close by the end of October 2025, with Marcel Goerke remaining as Managing Director to support the transition.

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