LVMH's Appointment of Maria Grazia Chiuri as Fendi's Creative Chief Makes Strategic Sense -- Market Talk

Dow Jones10-16

0947 GMT - LVMH's appointment of Maria Grazia Chiuri as Fendi's creative director is a strategic positive move for both the company and the Italian brand, analysts at Morgan Stanley write in a research note. The French luxury-goods conglomerate announced the appointment earlier with week amid a wider creative shake-up at other brands of the group. Previously, she was the creative director of women's collections at LVMH's Dior. "Her nine-year tenure at Dior proved her ability to balance creative vision with commercial success, driving significant brand and revenue growth through a modern, feminist lens," the analysts say. Fendi's new CEO Ramon Ros noted that her appointment as the brand's first unified chief creative officer will bring consistency across womenswear, menswear, and couture. Shares rise 0.3% to 599.80 euros. (andrea.figueras@wsj.com)

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October 16, 2025 05:49 ET (09:49 GMT)

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