PubMatic, MNTN Collaborating to Expand Access to Connected TV Advertising

MT Newswires Live10-13

PubMatic (PUBM) said Monday it has entered a partnership with MNTN (MNTN) to expand access to premium connected TV advertising.

Supplying MNTN's Performance TV platform with PubMatic's direct access to top-tier streaming publishers like Paramount and NBCUniversal has resulted in a 10% revenue increase for publishers on PubMatic on a 14% rise in unique advertiser demand, the companies said.

The collaboration enables publishers to expand revenue beyond traditional advertiser segments while ensuring brand safety and the quality of inventory, the company said.

PubMatic shares rose 1.7% in recent trading while MNTN shares fell 2.4%.

Price: 8.15, Change: +0.15, Percent Change: +1.94

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