Kering Shares Rise After Gucci Owner Reaches $4.66-Billion Beauty Deal With L'Oreal

Dow Jones10-20

By Aimee Look

Kering shares rose after the French luxury group behind Gucci and Yves Saint Laurent reached a $4.66-billion partnership for its beauty business with sector giant L'Oreal.

Shares in Kering gained as much as 5.5% in early trading in Europe, before pulling back somewhat, continuing a rally that has seen its stock rise by nearly two thirds over the past three months. Meanwhile, shares in L'Oreal's were nearly up 1%.

Kering said it would sell its cologne-making brand House of Creed and license fragrance rights for brands like Gucci and Balenciaga to L'Oreal in a 4 billion-euro ($4.66 billion) deal.

The two companies said late Sunday that they had entered into a three-pronged deal, following a report from The Wall Street Journal a day prior that Kering was in talks to sell its beauty business to L'Oreal.

The agreement sees beauty giant L'Oreal acquire the Creed brand, get exclusive rights for fragrance and beauty products for Kering's Gucci, Bottega Veneta and Balenciaga labels for 50 years, and the two companies will form a joint venture for new wellness and luxury opportunities.

The deal signals Kering's recently appointed chief executive, Luca de Meo, has a mandate to introduce big changes and is moving fast to make things happen, Deutsche Bank analyst Adam Cochrane wrote in a note to clients.

Write to Aimee Look at aimee.look@wsj.com

(END) Dow Jones Newswires

October 20, 2025 03:52 ET (07:52 GMT)

Copyright (c) 2025 Dow Jones & Company, Inc.

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Meanwhile, shares in L'Oreal's were nearly up 1%. \n\n\n  Kering said it would sell its cologne-making brand House of Creed and license fragrance rights for brands like Gucci and Balenciaga to L'Oreal in a 4 billion-euro ($4.66 billion) deal. \n\n\n  The two companies said late Sunday that they had entered into a three-pronged deal, following a report from The Wall Street Journal a day prior that Kering was in talks to sell its beauty business to L'Oreal. \n\n\n  The agreement sees beauty giant L'Oreal acquire the Creed brand, get exclusive rights for fragrance and beauty products for Kering's Gucci, Bottega Veneta and Balenciaga labels for 50 years, and the two companies will form a joint venture for new wellness and luxury opportunities. \n\n\n  The deal signals Kering's recently appointed chief executive, Luca de Meo, has a mandate to introduce big changes and is moving fast to make things happen, Deutsche Bank analyst Adam Cochrane wrote in a note to clients. \n\n\n \n\n\n  Write to Aimee Look at aimee.look@wsj.com \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  October 20, 2025 03:52 ET (07:52 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"corporation","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.35.9","shortVersion":"4.35.9","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2576836915","isCrawlerRequest":true}