PubMatic Partners with dentsu to Scale Pause Ads Across Connected TV

Reuters10-21

PubMatic Partners with dentsu to Scale Pause Ads Across Connected TV

PubMatic Inc., a leading independent technology company specializing in digital advertising supply chains, has announced a partnership with dentsu, one of the world's largest agency networks. Dentsu is the first to deploy comprehensive pause ad campaigns across PubMatic's premium Connected TV $(CTV)$ inventory. This collaboration follows a successful pilot of next-generation pause advertising formats and aims to provide agencies with advanced tools for sophisticated CTV campaign execution. PubMatic's platform, Activate, now offers immediate access to these pause ad capabilities, integrating seamlessly with agency workflows and supporting both static image and video formats. The partnership is set to drive innovation in non-intrusive, high-performing CTV advertising.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. PubMatic Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20251021394254) on October 21, 2025, and is solely responsible for the information contained therein.

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