GameSquare Holdings Inc., through its analytics subsidiary Stream Hatchet, has released its Q3 2025 Live Streaming Trends Report, highlighting significant shifts in the global live streaming industry. The report reveals that total live streaming viewership grew 13% year-over-year, reaching a record 9.6 billion hours watched in Q3 2025. Notably, Twitch dropped below 50% market share for the first time, partly due to crackdowns on viewbotting, though it remains the most-viewed platform. Meanwhile, TikTok Live surged ahead, garnering 9.2 billion hours watched compared to Twitch's 4.6 billion, signaling a major change in audience preferences. Other key findings include a 73% year-over-year increase in Esports World Cup viewership and record engagement for marathon streams like Kai Cenat's Mafiathon. The report underscores the expanding influence of live streaming beyond gaming into entertainment and sports.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Gamesquare Holdings Inc. published the original content used to generate this news brief via ACCESS Newswire (Ref. ID: 1090617) on October 23, 2025, and is solely responsible for the information contained therein.
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