B&G Foods to Sell Green Giant Brand in Canada to Nortera Foods

Dow Jones10-27

By Nicholas G. Miller

 

B&G Foods agreed to sell the Green Giant and Le Sieur frozen and shelf-stable vegetable product lines in Canada to Nortera Foods for an undisclosed amount.

B&G said it would use the proceeds to repay long-term debt, buy assets and pay expenses related to the sale.

The company said it is continuing to pursue a sale of its Green Giant U.S. frozen vegetable line. The company previously sold its Green Giant U.S. shelf-stable product line to Seneca Foods in 2023 and its Le Sueur U.S. shelf-stable vegetable line to McCall Farms in August.

"Our decision to sell the Green Giant and Le Sieur brands in Canada is another milestone in our ongoing effort to divest brands and product lines that are non-core to B&G Foods' long-term strategy, sharpen our focus and reduce long-term debt," said B&G Chief Executive Casey Keller.

The transaction is expected to close in the fourth quarter of this year or the first quarter of 2026.

 

Write to Nicholas G. Miller at nicholas.miller@wsj.com.

 

(END) Dow Jones Newswires

October 27, 2025 08:49 ET (12:49 GMT)

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