TVB Reports Higher Q3 Advertising Income and Strong Digital Growth

Reuters10-30
TVB Reports Higher Q3 Advertising Income and Strong Digital Growth

Television Broadcasts Ltd. (TVB) reported continued market leadership in Hong Kong's terrestrial free-to-air TV sector for the three months ended 30 September 2025. The company's flagship channels, including Jade and TVB News, achieved an aggregate 80% market share in average weekday prime time, marking an increase from 79% in the previous quarter and 77% a year ago. Advertising income from free-to-air channels showed year-on-year growth, with expectations for a strong fourth quarter, boosted by advertising and sponsorship tied to the upcoming premiere of "The Queen of News 2" in November 2025. In digital media, TVB's myTV SUPER streaming service served around 2 million average monthly active users, while the company's digital assets saw over 20% growth in followers and subscribers year-on-year, driving strong double-digit growth in digital advertising revenue. TVB also highlighted the successful airing of its first AI-created drama series, "You, and Only You," and indicated plans for further AI-driven content.

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