Integral Ad Science (IAS) said Tuesday it has expanded its collaboration with Snap (SNAP) to include measurement of viewability and invalid traffic for ads in Snapchat's Chat Feed, extending its coverage across all ad formats on the platform.
Financial details of the expanded collaboration weren't disclosed.
The media measurement company said advertisers can now use its tools to verify the performance and quality of sponsored Snaps and other Snapchat ad placements, including metrics such as brand safety, suitability, and engagement.
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