Viant and Magnite Partner to Enhance CTV Supply Path Transparency

Reuters11-06

Viant and Magnite Partner to Enhance CTV Supply Path Transparency

Viant Technology Inc. has expanded its Direct Access program through a strategic partnership with Magnite's SpringServe video platform. This direct integration connects Viant directly to SpringServe's ad server, streamlining the path between advertisers and publishers. The collaboration aims to provide advertisers with more transparent supply paths, greater control, and direct-to-publisher access, while supporting publisher yield and control. The partnership underscores both companies' commitment to offering flexible, transparent routes to premium connected TV $(CTV)$ supply and advancing an open and efficient digital advertising ecosystem.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Viant Technology Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20251106562593) on November 06, 2025, and is solely responsible for the information contained therein.

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