Paramount Skydance (PSKY) and TKO Group's (TKO) PBR reported Wednesday a deal that will make Paramount+ the primary streaming home of PBR's tour, Unleash The Beast, starting in the 2026 season from Dec. 12.
Under the five-year media rights agreement, Paramount+ will stream live coverage of the full season of individual bull riding competition over five months in 19 cities, the companies said.
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