Canada Goose Swings to 2Q Loss on Higher Marketing Costs Ahead of Peak Season

Dow Jones11-06

By Adriano Marchese

Canada Goose Holdings logged a loss in its fiscal second quarter as the company ramps up its preparations for the fall-winter peak season, driving up costs.

For the three months ended Sept. 28, the Canadian premium outerwear brand, known for its winter parkas, posted on Thursday a net loss of 15.2 million Canadian dollars ($10.8 million), or C$0.16 a share, compared with a profit of C$5.4 million, or C$0.06 a share, in the comparable quarter a year ago.

On an adjusted basis, which strips out exceptional costs and one-off items, Canada Goose logged a loss of C$0.14 a share. According to FactSet, analysts were expecting a loss of C$0.11 a share.

Total revenue rose 1.8% to C$272.6 million, but coming in shy of analyst forecasts of a greater rise to C$274.1 million.

Direct-to-consumer revenue rose 22% to C$126.6 million, which the company credits its strong product mix and marketing efforts. Wholesale revenue fell 1% to C$135.9 million. Other revenue decreased 62% to C$10.1 million due to lower number of friends and family events as planned and employee sales.

Canada Goose's operational spending rose 16% to C$187.7 million, a step up from the same period last year, driven primarily by preparations for the upcoming peak shopping season, including hiring and training store staff. The company also invested in opening new retail locations around the world and launched larger advertising campaigns for its fall-winter collection.

Write to Adriano Marchese at adriano.marchese@wsj.com

(END) Dow Jones Newswires

November 06, 2025 07:42 ET (12:42 GMT)

Copyright (c) 2025 Dow Jones & Company, Inc.

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