IHG Signs Franchise Agreement to Open Crowne Plaza in Multan

Reuters11-12

IHG Signs Franchise Agreement to Open Crowne Plaza in Multan

IHG Hotels & Resorts has announced the signing of a franchise agreement with Serene Tower (PVT) Ltd. to bring the Crowne Plaza brand to DHA Multan in Multan, Pakistan. The new Crowne Plaza Multan, expected to open in early 2028, will be the brand's first hotel in the city. The hotel will feature modern guest rooms, all-day dining venues, flexible meeting spaces, a fitness centre, and a swimming pool. This agreement is part of IHG's strategy to expand its presence in high-potential cities across the region.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. IHG - Intercontinental Hotels Group plc published the original content used to generate this news brief on November 12, 2025, and is solely responsible for the information contained therein.

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