** Mizuho raises price target on online travel firm Tripadvisor TRIP.O to $17 from $14, upgrades rating to "neutral" from "underperform"
** New PT an upside of 15% from stock's last close
** Shares of TRIP rise nearly 1.1% to about $14.9 premarket
** Mizuho says TRIP acknowledged "traffic weakness" and has taken a $85 mln cost-cutting plan equal to ~25% of its projected 2025 EBITDA
** Brokerage says co has pivoted its structure to support faster-growing experiences segment, pulling back from its weaker hotel segment
** Says TRIP is planning to launch an AI-native product in the coming weeks and has also began a strategic review of its portfolio business, TheFork, which Mizuho values at $5/share
** Three of 18 brokerages rate the stock "buy" or higher, 11 "hold", and four "sell" or lower; their median PT is $18 - data compiled by LSEG
** As of last close, shares flat YTD
(Reporting by Megavarshini G. Somasundaram in Bengaluru)
((Megavarshini.SomasundaramGnanasundari@thomsonreuters.com))
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