EXCLUSIVE: 300,000 Users In 90 Days — How AI-Powered Personalization Turned Browsers Into Buyers

Benzinga_recent_news11-14

Fintech panels rarely deliver a number that makes the entire room stop scrolling. But at the Benzinga Fintech Day & Awards 2025 on Monday, Winston AI CTO Tomer Rosen dropped one that did exactly that:...

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But at the Benzinga Fintech Day & Awards 2025 on Monday, Winston AI CTO Tomer Rosen dropped one that did exactly that:...</p>\n\n<a href=\"https://www.benzinga.com/markets/tech/25/11/48847108/exclusive-300000-users-in-90-days-how-ai-powered-personalization-turned-browsers-into-buyers\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU1861217088.USD","symbol_name":"贝莱德金融科技A2","start_time":0,"source_url":"https://www.benzinga.com/markets/tech/25/11/48847108/exclusive-300000-users-in-90-days-how-ai-powered-personalization-turned-browsers-into-buyers","article_id":"2583516298","we_media_id":null,"thumbnails":["https://cdn.benzinga.com/files/images/story/2025/11/13/people-future-mid.png?optimize=medium&dpr=2&auto=webp&width=240"],"rights":{"source":"benzinga_recent_news","url":"https://www.benzinga.com/markets/tech/25/11/48847108/exclusive-300000-users-in-90-days-how-ai-powered-personalization-turned-browsers-into-buyers","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2583516298","pubTimestamp":1763063280,"columns":[],"sourceInfo":{"source_id":"benzinga_recent_news","name":"Benzinga"},"weMediaInfo":null,"summary":"Fintech panel highlight importance of user retention through personalization, simplicity, trust and how one drove 300,000 users in 90 days.","collect":0,"end_time":0,"defaultTopTitle":"benzinga.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"LU1861217088.USD":"贝莱德金融科技A2","BK4127":"投资银行业与经纪业","LU2360107671.USD":"BGF FINTECH \"A4\" (USD) INC","LU1861220207.SGD":"Blackrock FinTech A2 SGD-H","ETOR":"eToro Group Ltd."},"translate_title":"独家：90天内拥有30万用户——人工智能驱动的个性化如何将浏览器变成买家","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"ETOR":1},"content_text":"Fintech panels rarely deliver a number that makes the entire room stop scrolling. But at the Benzinga Fintech Day & Awards 2025 on Monday, Winston AI CTO Tomer Rosen dropped one that did exactly that: \"More than 300,000 users were interacting with this feature\" in just 90 days, referring to a personalized funnel built for Benzinga that turned casual website \"tourists\" into high-intent users.\nAnd while Rosen's case study anchored the shock factor, the broader panel made one thing clear: the future of retention is personalization, simplicity, and confidence-building — no matter which corner of fintech you operate in.\nRosen outlined the psychology behind the numbers: \"If you show them that you know them… you don't overload them with a lot of information” and “it's like a relationship between two different persons… you want to leave a room for curiosity.\"\nThe result? A redesigned journey that made users feel seen, not sold to.\nBut Rosen wasn't the only one arguing that understanding the user beats overwhelming them.\nHead of eToro Group's (NASDAQ:ETOR) U.S. operations, Andrew McCormick, echoed the same theme from a different angle: confidence is the unlock.\nHe reminded the room that \"only like 21% of people ever sat on their home, their desktop computer, and opened an investing account.\"\nSo, eToro focuses on reducing fear — even if it means sweetening the deal a little. \"Free money helps,\" he joked, describing their Learn & Earn quizzes. And the empowerment is real: \"You can make a trade for as little as $10.\"\nThat simplicity mirrors Rosen's argument: reduce cognitive load, and users take the next step.\nRead Also: EXCLUSIVE: Brokerages Using AI To Help Customers – ‘At The Forefront Of Where We’re Heading’\nRamp's Andrey Kovalev took the idea a step further — not just simplifying actions, but eliminating them.\"We actually want to make it… fully automated” and “we want the product to feel invisible.\"\nKovalev frames retention as removing work, not adding features. If Rosen focuses on personalization and McCormick focuses on education, Ramp focuses on removing friction.\nAcross corporate cards, AI funnels, and retail investing, the message was nearly identical:\nThe 300,000-user proof point wasn't just Winston's win. It was evidence of a shift sweeping the fintech industry: Retention isn't about features. It's about feeling understood.\nIf you want to turn tourists into power users, don't build more buttons.\nBuild trust.\nRead Next: \nImage created using artificial intelligence via Midjourney.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.35.12","shortVersion":"4.35.12","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2583516298","isCrawlerRequest":true}