It’s time for BBC Sport to ditch the corporation and go it alone

cityam11-13

BBC Sport should ditch the BBC and go it alone The BBC lurches from existential crisis to existential crisis, and yet fundamental questions about its remit and structure are rarely addressed during ...

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The gig was brought to an abrupt end when I was appointed chair of UK Athletics. The Beeb’s hierarchy cited a potential conflict of interest. The Today editor explained that it would be incongruous if Paula Radcliffe failed a drugs test and UKA was declining to put up a spokesperson for interview in the sports slot immediately following the business news that I had just presented.At the time I was miffed, and wasn’t alone. The sports minister, Richard Caborn, even made a call to intercede on my behalf, but to no avail. Of course, the decision was correct. However, it only served to rile me further whenever I came across any conflict of interest between the BBC and athletics in subsequent years – and believe me there were quite a few.\n\nNeedless to say, every time the BBC has wounded itself in mishandling conflicts in its wider business, I’ve chuckled ruefully at the irony of the decision taken over my own modest side-hustle.\n\n\n\n\n\n\nNews Updates\nStay ahead with our three daily briefings delivering all the key market moves, top business and political stories, and incisive analysis straight to your inbox.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nBBC futureIt may well be that the BBC is fundamentally ungovernable, is too complex and unwieldy to deliver its public service remit in a modern media age in which conflicts of interest brazenly trumpet their existence and accusations of bias mushroom across every social media platform. The broadcaster’s best hope is surely to become a slimmer organisation focused on a clearly defined purpose. News need not necessarily be a core offering, but neither may entertainment – either light or heavy, mainstream or niche. Sport is certainly a product that no longer needs to be part of a stripped-down Corporation.It is generally accepted that the BBC ‘does’ mega sporting events well. The mix of celebrity talking heads and athlete backstory VTs that it wraps around the action at Olympics and football tournaments may not always be to hardcore fans’ tastes, but coverage of these stop-the-nation events succeeds because it is aimed at a mass casual audience.Remember, though, that these competitions are not exclusive to the BBC, which is now a secondary operator underneath Discovery for the Olympics and which shares the flagship Fifa and Uefa tournaments with ITV. It is easy to imagine a world in which live sport – even these cornerstone assets – disappears from BBC channels. The sporting events on the protected list that must be shown free-to-air in the UK (the so-called ‘Crown Jewels’) have other potential homes, including on digital channels that could be made available free and be monetised by advertising and sponsorship.\n\nLack of coverageInsiders within BBC Sport tell me that its current hierarchy is too in love with football and that other sports are suffering as a consequence. This is being felt in reduced staffing levels devoted to the provision of news and colour on more minor sports, as well as a diminishing portfolio of TV broadcast rights.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.35.12","shortVersion":"4.35.12","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2583553623","isCrawlerRequest":true}