Rocket Companies Inc., through a new Redfin report, highlights that the housing affordability crisis is accelerating fastest in rural America. The analysis shows that homebuyers now need to earn $74,508 annually to afford a median-priced rural home, more than double the $36,206 required before the pandemic-a 105.8% increase. By comparison, the income needed for suburban homes rose 90.9% and for urban homes 87.5%. Despite the rapid rise in rural home prices, rural areas remain more affordable than urban and suburban counterparts, continuing to attract buyers seeking a better quality of life. The report attributes rising rural home prices to an influx of buyers during the pandemic, many from higher-cost states, and notes that while some have returned to their original locations, demand from locals and nearby states remains strong. The analysis is based on third-quarter 2025 data compared to 2019, using median sale prices, mortgage rates, property taxes, and income statistics.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Rocket Companies Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20251120493788) on November 20, 2025, and is solely responsible for the information contained therein.
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