Nike (NKE) may reemerge as a sneaker suitor for National Basketball Association star Stephen Curry following his split last week with Under Armour (UAA), Bloomberg News reported Friday.
Curry warmed up for a game wearing Nike shoes and said at a postgame press conference it signaled "new beginnings," and "I'm going to have some fun with this," the report said.
Nike signed Curry in 2009 but failed to renew the deal in 2013 after executives mishandled the pitch, mispronounced his name, and showed a slide meant for another athlete, Bloomberg said, citing people familiar with the meeting.
Other brands including Adidas and Puma may approach Curry, Bloomberg reported, citing industry insiders. He hasn't discussed a new sneaker deal yet, the report said, citing a person familiar.
Nike didn't immediately respond to a request for comment from MT Newswires.
Nike shares rose 2.5% in recent Friday trading, and Under Armour gained 3.3%.
(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)
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