Tim Cook Shares Heartwarming 'A Critter Carol' Holiday Ad Shot On iPhone 17 Pro, Calling It 'A Little Bit of Magic … A Whole Lot of Heart'

Benzinga_recent_news11-28

On Thursday, Apple Inc. (NASDAQ:AAPL) released its annual holiday ad, "A Critter Carol," a short film featuring a group of handcrafted woodland puppets who stumble upon a lost iPhone 17 Pro and use it...

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(NASDAQ:AAPL) released its annual holiday ad, \"A Critter Carol,\" a short film featuring a group of handcrafted woodland puppets who stumble upon a lost iPhone 17 Pro and use it to record a cheerful song about friendship.\nApple CEO Tim Cook took to X and shared the video saying, \"Holiday cheer, a little bit of magic, and a whole lot of heart, captured on iPhone 17 Pro by a few handmade puppet friends!\"\nSet in a snowy forest, the film shows the animals — including a raccoon, bear, deer and owl — capturing their moment on the device before its owner tracks it down using Find My on his Apple Watch.\nHe later discovers the critters' recording, making it the story's warm final reveal.\nSee Also: Dan Ives Calls Nvidia The ‘Indisputable Rocky Balboa' Of AI And Gene Munster Agrees As The Jensen Huang-Led Tech Giant Faces Rare November Slump\nApple says the entire production was filmed on the iPhone 17 Pro, supported by additional equipment and software.\nThe ad highlights the phone's camera capabilities, including 8× optical zoom, Center Stage and Dual Capture using front and rear cameras simultaneously.\nDirector Mark Molloy, an award-winning Australian filmmaker, said the device gave him an unexpectedly immersive way to tell the story. \"That power is in all of our hands now,\" he said.\nA behind-the-scenes video shows puppeteers bringing the critters to life and artists hand-printing typography using woodblocks.\nSubscribe to the Benzinga Tech Trends newsletter to get all the latest tech developments delivered to your inbox.\niPhone 17 lineup's strong sales helped Apple surpass Wall Street's fourth-quarter revenue and earnings expectations.\nAccording to new data from Counterpoint Research, Apple is projected to deliver 10% year-over-year growth in smartphone shipments — more than double the 4.6% growth expected for current market leader Samsung Electronics (OTC:SSNLF).\nCounterpoint forecasts the global smartphone market will expand 3.3% in 2025. Apple is expected to capture 19.4% of total market share, edging past Samsung.\nIf the projections hold, 2025 would mark the first year since 2011 that Apple leads the global smartphone market.\nBenzinga's Edge Stock Rankings indicate that AAPL is maintaining a strong upward trend across short, mid and long-term periods. Click here to compare its performance with other stocks in the sector.\nCheck out more of Benzinga’s Consumer Tech coverage by following this link.\nRead Next:\nDisclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.\nPhoto Courtesy: Ringo Chiu on Shutterstock.com","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"productRelease","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.35.12","shortVersion":"4.35.12","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2586080622","isCrawlerRequest":true}