By Ian Walker
Advertising giant WPP is set to lose its place in London's premier FTSE 100 index after more than 27 years in the U.K.'s top flight, according to indicative results from FTSE Russell.
WPP, whose share price has fallen 63% so far this year, is expected to be replaced by British Land Co. next week.
The advertising company--which owns agencies such as Ogilvy and VML--cut its guidance for the second time in October, and its new Chief Executive Officer Cindy Rose said she expected the company's turnaround to take time. The announcement sent the company's shares tumbling as much as 16% on the day. They closed Tuesday at 304.50 pence, implying a market capitalization of 3.27 billion pounds ($4.30 billion).
British Land, which owns retail sites and office-led campuses in Central London and throughout the U.K., has seen its shares rise 6.05% over the year to date. It recently reported improved earnings for the first half of this year on the back of strong occupancy rates and leasing activity.
British Land was last in the index between October 2024 and March of this year. WPP has been in the index since June 1998.
The result of the index review is expected to be announced on Wednesday Dec. 3, based on the company's closing prices the day before.
The FTSE 100 is a share index of the 100 most highly-capitalized companies listed on the London Stock Exchange. Any company that falls to 111th and below is automatically ejected from the top-flight index, while any that rises to 90 or above is automatically promoted.
Write to Ian Walker at ian.walker@wsj.com
(END) Dow Jones Newswires
November 26, 2025 02:00 ET (07:00 GMT)
Copyright (c) 2025 Dow Jones & Company, Inc.
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