Prada Could Face Slowing Trends Despite Market Share Gains -- Market Talk

Dow Jones11-27

0958 GMT - Prada's market-share gain over the last five years has been driven by the successful turnaround of its namesake brand and accelerating momentum of Miu Miu, UBS analysts write in a note. However, there is little scope for positive earnings surprises from the Italian luxury-fashion house and the margin progression could slow, they say. This is due to a number of factors including competition from peers under new creative directions, a step up in investments and uncertainty around the Versace acquisition, the analysts say. For 2026, the analysts forecast group organic sales growth of 7%. UBS downgrades its rating on the stock to neutral from a buy rating. Shares are down 1.2%. (andrea.figueras@wsj.com)

(END) Dow Jones Newswires

November 27, 2025 04:58 ET (09:58 GMT)

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This is due to a number of factors including competition from peers under new creative directions, a step up in investments and uncertainty around the Versace acquisition, the analysts say. For 2026, the analysts forecast group organic sales growth of 7%. UBS downgrades its rating on the stock to neutral from a buy rating. Shares are down 1.2%. 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However, there is little scope for positive earnings surprises from the Italian luxury-fashion house and the margin progression could slow, they say. This is due to a number of factors including competition from peers under new creative directions, a step up in investments and uncertainty around the Versace acquisition, the analysts say. For 2026, the analysts forecast group organic sales growth of 7%. UBS downgrades its rating on the stock to neutral from a buy rating. Shares are down 1.2%. 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