Spotify Plans First US Price Hike Since 2024 As Profit Pressure Mounts Despite Strong User Surge: Report

Benzinga11-25

Spotify Technology S.A. (NYSE:SPOT) is reportedly preparing to raise subscription prices in the U.S. early next year. The planned hike, set for the first quarter of 2026, would mark Spotify's first U....

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(NYSE:SPOT) is reportedly preparing to raise subscription prices in the U.S. early next year.\nThe planned hike, set for the first quarter of 2026, would mark Spotify's first U....</p>\n\n<a href=\"https://www.benzinga.com/markets/tech/25/11/49048779/spotify-plans-first-us-price-hike-since-2024-as-profit-pressure-mounts-despite-strong-user-surge-report\">Source Link</a>\n\n</div>\n","source":"benzinga_hot_news","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Spotify Plans First US Price Hike Since 2024 As Profit Pressure Mounts Despite Strong User Surge: Report</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nSpotify Plans First US Price Hike Since 2024 As Profit Pressure Mounts Despite Strong User Surge: Report\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-11-25 11:30 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.benzinga.com/markets/tech/25/11/49048779/spotify-plans-first-us-price-hike-since-2024-as-profit-pressure-mounts-despite-strong-user-surge-report><strong>Benzinga</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Spotify Technology S.A. (NYSE:SPOT) is reportedly preparing to raise subscription prices in the U.S. early next year.\nThe planned hike, set for the first quarter of 2026, would mark Spotify's first U....</p>\n\n<a href=\"https://www.benzinga.com/markets/tech/25/11/49048779/spotify-plans-first-us-price-hike-since-2024-as-profit-pressure-mounts-despite-strong-user-surge-report\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"SG9999000418.SGD","symbol_name":"Aberdeen Standard Global Technology SGD","start_time":0,"source_url":"https://www.benzinga.com/markets/tech/25/11/49048779/spotify-plans-first-us-price-hike-since-2024-as-profit-pressure-mounts-despite-strong-user-surge-report","article_id":"2586435584","we_media_id":null,"thumbnails":["https://cdn.benzinga.com/files/images/story/2025/11/24/Spotify-app-on-phone-screen.jpeg?optimize=medium&dpr=2&auto=webp&width=260"],"rights":{"source":"benzinga_hot_news","url":"https://www.benzinga.com/markets/tech/25/11/49048779/spotify-plans-first-us-price-hike-since-2024-as-profit-pressure-mounts-despite-strong-user-surge-report","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2586435584","pubTimestamp":1764041400,"columns":[],"sourceInfo":{"source_id":"benzinga_hot_news","name":"Benzinga"},"weMediaInfo":null,"summary":"Spotify is reportedly preparing its first U.S. price hike since 2024 to boost revenue as user growth remains strong but monetization weakens and the company undergoes major leadership changes.","collect":0,"end_time":0,"defaultTopTitle":"benzinga.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"SG9999000418.SGD":"Aberdeen Standard Global Technology SGD","MACW.SI":"APPLE 3xLongSG261006","LU1429558221.USD":"Natixis Loomis Sayles US Growth Equity RA USD","LU2543165471.USD":"E FUND (HK) GLOBAL QUALITY GROWTH \"A\" (USD) ACC","SPOT":"Spotify Technology S.A.","LU0417517546.SGD":"Allianz US Equity Cl AT Acc SGD","LU1861220033.SGD":"Blackrock Next Generation Technology A2 SGD-H","BK4581":"高盛持仓","LU2106854487.HKD":"ALLIANZ THEMATICA \"AMG\" (HKD) INC","LU0069063385.USD":"SUSTAINABLE GLOBAL THEMATIC PORTFOLIO \"A\" (USD) ACC","LU1066051811.HKD":"HSBC GIF GLOBAL EQUITY VOLATILITY FOCUSED \"AM2\" (HKD) INC","LU1235294995.USD":"FIDELITY GLOBAL TECHNOLOGY \"A\" (USDHDG) ACC","LU0011850046.USD":"贝莱德全球长线股票 A2 USD","LU2552382132.HKD":"WELLINGTON US BRAND POWER \"A\" (HKD) ACC","LU2097344431.USD":"SCHRODER ISF SUSTAINABLE MULTI-ASSET INCOME \"A\" (USDHDG) INC","LU2860962120.EUR":"CPR INVEST - ARTIFICIAL INTELLIGENCE \"A2\" (EUR) ACC A","IE00BBT3K403.USD":"LEGG MASON CLEARBRIDGE TACTICAL DIVIDEND INCOME \"A(USD) ACC","IE00BQXX3C00.GBP":"GUINNESS GLOBAL INNOVATORS \"C\" (GBP) ACC","IE00B1BXHZ80.USD":"Legg Mason ClearBridge - US Appreciation A Acc USD","LU1935042488.USD":"MANULIFE GF GLOBAL MULTI-ASSET DIVERSIFIED INCOME  \"AA\" (USD) INC","IE00BQXX3F31.USD":"GUINNESS GLOBAL INNOVATORS \"C\" (USD) ACC","LU1291159041.SGD":"CPR Invest - Global Silver Age A2 Acc SGD-H","LU2746668461.USD":"MANULIFE DYNAMIC LEADERS \"AA\" (USD) ACC","IE000KEQY171.SGD":"PIMCO BALANCED INCOME AND GROWTH \"M\" (SGDHDG) INC","LU2125154935.USD":"ALLSPRING (LUX) WF GLOBAL EQUITY ENHANCED INCOME \"I\" (USD) INC","LU2237438978.USD":"Amundi Funds US Pioneer A2 (C) USD","LU0314106906.USD":"MANULIFE GF GLOBAL EQUITY \"AA\" (USD) INC","LU0053666078.USD":"摩根大通基金-美国股票A（离岸）美元","LU2896262040.SGD":"JPM US GROWTH FUND \"A\" (SGD) ACC","LU0345768740.USD":"NINETY ONE GSF GLOBAL STRATEGIC MANAGED \"A\" (USD) INC","LU0511384066.AUD":"SUSTAINABLE GLOBAL THEMATIC PORTFOLIO \"A\" (AUDHDG) ACC","LU0545039389.USD":"BGF GLOBAL EQUITY INCOME \"A2\" ACC","BK4515":"5G概念","LU0795875169.SGD":"JPMorgan Investment Funds - Global Income A (div) SGD-H","LU2077746001.SGD":"Blackrock ESG Multi-Asset A2 SGD-H","LU0942090050.USD":"UBS (LUX) EQUITY SICAV - US TOTAL YIELD SUSTAINABLE \"P\" (USD)  INC","LU1868837300.USD":"CT (LUX) I AMERICAN FUND \"9\" (USD) ACC","SG9999017495.SGD":"UGDP UNITED GLOBAL QUALITY GROWTH \"B\" (SGD) ACC","LU1974910355.USD":"Allianz Thematica Cl AMg DIS USD","LU0724617625.USD":"BGF GLOBAL ALLOCATION \"A4\" (USD) INC","LU0061474960.USD":"天利环球焦点基金AU Acc","LU1506573853.SGD":"MANULIFE GF GLOBAL EQUITY \"AA\" (SGD) INC","LU2023251221.USD":"ALLIANZ GLOBAL SUSTAINABILITY \"AM\" (USD) INC","LU2023250504.SGD":"Allianz Thematica Cl AMg DIS H2-SGD","IE00BLSP4452.SGD":"Legg Mason ClearBridge - Tactical Dividend Income A Mdis SGD-H Plus","IE00BJLML261.HKD":"HSBC GLOBAL EQUITY INDEX \"HCH\" (HKD) ACC","IE0004086264.USD":"BNY MELLON GLOBAL OPPORTUNITIES \"A\" (USD) ACC"},"translate_title":"Spotify计划自2024年以来首次在美国提价，尽管用户激增，但利润压力仍在加大：报告","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"MACW.SI":0.6,"SPOT":1.5},"content_text":"Spotify Technology S.A. (NYSE:SPOT) is reportedly preparing to raise subscription prices in the U.S. early next year.\nThe planned hike, set for the first quarter of 2026, would mark Spotify's first U.S. price increase since July 2024, reported the Financial Times, citing people familiar with the matter.\nThe move follows price adjustments in markets including the U.K., Switzerland and Australia. Analysts have argued that a U.S. increase is essential, with Deutsche Bank noting that uncertainty around timing has weighed on investor sentiment.\nJPMorgan estimates that even a $1 monthly increase could add roughly $500 million to Spotify's annual revenue.\nSpotify did not immediately respond to Benzinga's request for comments.\nSee Also: Spotify Remains In Rhythm But Ad Market Needs Remix\nMajor record labels have reportedly been pressuring Spotify, Apple Inc. (NASDAQ:AAPL) Music and other platforms to raise prices.\nThey argue that subscription costs have failed to keep up with inflation and remain inexpensive compared to video streaming services like Netflix Inc. (NASDAQ:NFLX), the report said.\nSpotify's U.S. plan, currently $11.99 per month, launched at $9.99, 14 years ago.\nSpotify posted strong results in the third quarter of 2025, reporting earnings of $3.83 per share and revenue of $4.99 billion, both beating expectations. Monthly active users rose to 713 million, while premium subscribers climbed 12% to 281 million.\nDespite the user surge, monetization weakened. Premium average revenue per user slipped 4% year over year and ad-supported revenue fell 6%.\nThe pricing shift comes as CEO Daniel Ek prepares to step down and transition to executive chair, with deputies Gustav Söderström and Alex Norström set to take over early next year.\nPrice Action: Spotify closed at $584.98 on Monday, up 0.23%, with the stock rising further to $590 in after-hours trading. Year-to-date, the shares have risen by 27.78%.\nBenzinga's Edge Stock Rankings indicate that Spotify is trending downward across short, medium and long-term growth metrics. Click here to see how it compares with its peers.\nRead Next:\nDisclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.\nPhoto courtesy: Diego Thomazini / Shutterstock.com","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.35.11","shortVersion":"4.35.11","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2586435584","isCrawlerRequest":true}