Gartner Recommends Marketers Prioritize Authenticity, Real-World Engagement, and Experiential Activations to Address Consumer Economic Caution and Skepticism by 2026

Reuters11-25

Gartner Recommends Marketers Prioritize Authenticity, Real-World Engagement, and Experiential Activations to Address Consumer Economic Caution and Skepticism by 2026

Gartner Inc. advises marketing leaders to adapt their strategies in response to shifting consumer trends marked by economic caution, skepticism toward online content, and a renewed interest in real-world experiences. The company recommends that future marketing activities focus on experiential activations such as pop-ups, live events, and partnerships with local businesses, emphasizing authenticity, community, and transparency. Messaging should prioritize trust, practicality, and moments of levity to engage younger consumers who are particularly attentive to value and skepticism. Gartner highlights that brands aiming for success in 2026 should offer reassurance, authentic interactions, and opportunities for real-world engagement to connect with pragmatic and community-oriented consumers.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Gartner Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20251125268007) on November 25, 2025, and is solely responsible for the information contained therein.

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