Herc Holdings Names Aaron Birnbaum President Effective 2026

Reuters11-25
Herc Holdings Names Aaron Birnbaum President Effective 2026

Herc Holdings Inc. has announced that Aaron Birnbaum, currently senior vice president and chief operating officer, will be promoted to president effective January 1, 2026. Larry Silber will continue as chief executive officer and as a member of the board of directors. Birnbaum will assume broader responsibilities while continuing to lead the company's operational strategy and integration plan.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Herc Holdings Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20251124321465) on November 24, 2025, and is solely responsible for the information contained therein.
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