4 Stocks Set To Gain From Black Friday And Cyber Monday Sales

Benzinga_recent_news12-03

U.S. shoppers showed up strong for the holiday kickoff, but it's the surprising shifts in what they're buying that could spark unexpected stock moves this month. If early numbers from Black Friday and...

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That is roughly double the $9 billion seen during October Big Deal Days. Cyber Monday alone is expected to generate $14.2 billion in sales.\nThat is an increase of 6.3% year over year. Mobile represented a massive 53% of Black Friday sales.\nFor the full November shopping window, Adobe measured $123 billion in online spending, up 7.2% year over year.\nIn a Tuesday note to clients, Bank of America Research analyst Michael McGovern highlighted two standout categories winning the early holiday E-Commerce battle.\nHe said \"specific categories seem particularly strong, including Home Goods and Pet Care.\"\nIn an interview with Bloomberg on Monday, Shopify Inc. (NASDAQ:SHOP) president Harley Finkelstein highlighted that last year, consumers focused on “getting outside.”\nHe said this year seems to be on “items for the Home is the winner.” \nBank of America’s McGovern thinks this is a positive sign for Wayfair Inc. (NYSE:W), which has already surged more than 120 percent this year. The investment bank has a $130 target, implying roughly 30% upside from current levels.\nThe Pet Care sector is also booming. Salesforce noted “continued demand for pet health care.” Millennials and Gen Z are entering new life stages and driving this demand. \nMcGovern says this trend helps Chewy Inc. (NYSE:CHWY). While the stock is flat for the year, Bank of America sees a 12-month price target of $46, about 38% above current prices.\nAdobe Analytics reported AI-driven traffic to US retail sites jumped 805% year over year. Desktop represented 74% of that traffic, while mobile made up the remaining 26%.\nSalesforce said about $3 billion of Black Friday's $18 billion in online spending was influenced by Agentic AI, equal to roughly 17% of the day's total.\nFinkelstein also said AI-driven shopping on Shopify is up about six times year over year. Consumers mostly used AI tools for price checks and shipping comparisons.\n\"Strong growth in AI-based shopping could be positive for Etsy Inc. (NYSE:ETSY)\" McGovern said.\nAdobe highlighted that shoppers who arrived through large language models were 38% more likely to complete a purchase than other traffic sources. \nMcGovern also flagged Etsy's daily active users, which accelerated 19 percentage points in November to 32% growth, according to Sensor Tower.\nEtsy shares are up only 2.5% this year. Bank of America maintains a $73 target, 35% above current prices.\nLast but not least, the investment bank believes strong Black Friday and Cyber Monday spending also supports eBay Inc. (NASDAQ:EBAY). Its target sits at $100, or about 22% above current levels.\nRead Next: \nPhoto: Shutterstock","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.35.9","shortVersion":"4.35.9","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2588006990","isCrawlerRequest":true}