Havas has acquired UK-based experiential agency Bearded Kitten, expanding its experiential marketing capabilities. Bearded Kitten, known for its immersive brand activations and campaigns for clients such as Netflix, Unilever, Intuit, L'Oreal, and Twitch, will now operate as "Bearded Kitten, part of Havas Play." The 45-person agency brings expertise in immersive experience design, prop-making, and theatrical production, and will continue to be led by founder Barney Sutton, who joins the Havas Play leadership team. This integration bolsters Havas Play UK, creating a team of 200 specialists and enhancing the agency's ability to deliver connected and immersive brand experiences globally.
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