LG Electronics (KRX:066570) launched its free ad-supported streaming TV (FAST) platform, LG Channel, in the Middle East, according to a Tuesday release.
The service will roll out in the UAE this month, extending LG Channel's footprint to 36 countries across Asia, North America, Europe, Central and South America, and now the Middle East.
LG Channel will offer global news, sports, entertainment, movies, and kids' content, alongside regional programming such as Lovin Dubai and Watch It.
In addition, LG Channel launched in Taiwan by partnering with local OTT platform ofiii to provide a variety of content for Taiwanese viewers, the release stated.
Shares of LG Electronics rose more than 2% at market close.
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