Versus Systems Partners with LiftMedia to Launch Interactive DOOH Experiences in Iberia

Reuters12-03 21:30

Versus Systems Partners with LiftMedia to Launch Interactive DOOH Experiences in Iberia

Versus Systems Inc. has announced a new collaboration with LiftMedia LDA to launch interactive digital out-of-home (DOOH) experiences across key markets in the Iberian Peninsula. The partnership aims to integrate Versus Systems' proprietary engagement tools, including QR code technology, into LiftMedia's extensive network of elevator-based media properties and advertising channels. This initiative is expected to reach 2.65 million people daily, representing nearly 1 billion impressions annually. The companies have signed a non-binding Letter of Intent and anticipate finalizing a Master Services Agreement within 60 days, with an initial pilot launch planned for Spain and Portugal. The collaboration seeks to enhance audience engagement and participation through targeted, interactive, and measurable advertising experiences.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Versus Systems Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: GNW9595744-en) on December 03, 2025, and is solely responsible for the information contained therein.

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