VTEX reported that its customers generated US$1.0 billion in gross merchandise value (GMV) during the Black Friday-Cyber Monday week in 2025. This represents an 18.2% increase in GMV in USD and an 8.1% increase in FX-neutral terms compared to 2024. Order volume grew by 10.2% year-over-year, with VTEX powering 9.9 million consumer orders globally during the event. Sales peaked on November 28th at 12:33 pm ET, reaching $0.6 million GMV per minute. The top-performing verticals were Apparel & Accessories (24.2% GMV growth in USD), Beauty & Health (23.5%), and Home, Furniture & Decoration (19.7%). In the United States and EMEA, GMV grew by more than 30% in both FX-neutral and USD terms. Additionally, 40% of orders used inventory from physical stores, enabling faster and more cost-effective delivery.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. VTEX published the original content used to generate this news brief via EDGAR, the Electronic Data Gathering, Analysis, and Retrieval system operated by the U.S. Securities and Exchange Commission (Ref. ID: 0001193125-25-305480), on December 02, 2025, and is solely responsible for the information contained therein.
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