United Natural Foods Is Doubling Down on Private Brands -- Market Talk

Dow Jones12-03

1342 ET [Dow Jones]--United Natural Foods, a major food distributor for Whole Foods, says it is working to bring its customers products, insights, programs and services to help them be successful in a highly competitive environment. Currently, that means doubling down on its private brands portfolio. "Our commercial organization is working to revamp and strengthen our merchandising capabilities as a competitive advantage for our customers because, we believe, tailored merchandising and competitive pricing on key items is critical to helping retailers more effectively differentiate and compete," CEO Sandy Douglas says Tuesday on a call with analysts. He calls private brands a crucial part of the company's merchandising strategy and notes UNFI recently appointed a new leader for the business "with deep knowledge of how private brands can help retailers differentiate and drive value for consumers." Shares rise 7.4%. (connor.hart@wsj.com)

 

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December 02, 2025 13:45 ET (18:45 GMT)

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