Cowboys-Chiefs Thanksgiving Game Sets Ratings Record -- WSJ

Dow Jones12-04

By Joe Flint

More than 57 million people watched the Dallas Cowboys upset the Kansas City Chiefs on CBS this Thanksgiving, setting a new viewing high for a regular-season National Football League game, according to Nielsen.

Combined with the other Thanksgiving games -- Fox's coverage of the Green Bay Packers defeating the Detroit Lions and NBC's broadcast of the Cincinnati Bengals toppling the Baltimore Ravens -- about 133.3 million people spent a large part of last Thursday watching football.

Thanksgiving NFL games always draw strong audiences, but this year's lineup was a reminder of the power of the league to draw big numbers in an increasingly fragmented media landscape. The games were available on the TV networks and related streaming services.

Fox's game, the first of the day, averaged 47.7 million viewers, while the night game on Comcast's NBC averaged 28.4 million viewers.

The previous record for a Thanksgiving audience was a 2022 game between the Cowboys and New York Giants, which averaged 42.1 million viewers.

Fox Corp. and The Wall Street Journal's parent company, News Corp, share common ownership.

Write to Joe Flint at Joe.Flint@wsj.com

(END) Dow Jones Newswires

December 03, 2025 12:48 ET (17:48 GMT)

Copyright (c) 2025 Dow Jones & Company, Inc.

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