National CineMedia (NCMI) on Monday said it partnered with TransUnion (TRU) to integrate its theatrical brand exposure data in TransUnion's cross-platform attribution.
The integration allows advertisers to measure the impact of cinema advertising and reach by including data in a unified, full-funnel measurement model alongside digital, CTV and social channels, the company said.
Financial terms were not disclosed.
Shares of National CineMedia were down 1.4%, while TransUnion shares were flat in recent Monday trading activity.
Price: 4.29, Change: -0.02, Percent Change: -0.46
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