Ci&T Finds UK Shoppers Use AI but Remain Unimpressed by Retail Experiences

Reuters12-01
Ci&T Finds UK Shoppers Use AI but Remain Unimpressed by Retail Experiences

Ci&T Inc. has released a new report analyzing the impact of artificial intelligence on consumer shopping behavior in the UK and Ireland. The research, which surveyed 2,000 consumers, reveals that while over 60% have used AI when shopping, most are not impressed with retailers' current AI offerings. The study highlights a significant gap between consumer expectations for convenient, solution-oriented experiences and retailers' execution, with 68% of respondents unable to recall any standout AI-powered retail experience. Despite 64% of consumers wanting AI to improve their shopping journey-particularly to save time, ease product discovery, and secure better prices-many remain concerned about data privacy and potential biases in AI systems. The report also notes the growing importance of social media as a retail channel, with 70% of consumers making purchases through platforms like Facebook and TikTok. Looking ahead, the report suggests that 2026 could be a tipping point for retailers to meet evolving consumer demands, emphasizing the need for faster, more relevant, and trustworthy shopping experiences.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Ci&T Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20251201081893) on December 01, 2025, and is solely responsible for the information contained therein.
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