Celsius Holdings Inc. announced updates on its 2025 brand integration efforts and recent business milestones ahead of its participation in the Morgan Stanley Global Consumer & Retail Conference. The company reported that its portfolio reached a 20.2% market share in the last 12 weeks ended November 23, 2025, and experienced 25.5% growth, outpacing the energy drink category's 13.7% growth during the same period. The transition of the Alani Nu direct store delivery (DSD) business into the PepsiCo distribution network has progressed, with over 80% of the U.S. business transitioned as of December 1, 2025. The integration plan for Rockstar Energy remains on schedule for completion in the first half of 2026. Celsius Holdings' management will discuss these updates further at the Morgan Stanley Global Consumer & Retail Conference.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Celsius Holdings Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20251203409733) on December 03, 2025, and is solely responsible for the information contained therein.
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