Klarna Reports 45% November GMV Growth on Record Black Friday Sales

Reuters12-01

Klarna Reports 45% November GMV Growth on Record Black Friday Sales

Klarna Group plc reported a 45% year-over-year growth in gross merchandise volume (GMV) in the US for the period from November 1 through Black Friday, November 28. The company observed growth across all categories, with footwear, technology, beauty, and home goods performing strongly during Black Friday discounts. Notable consumer trends include Birkenstock rising to the top spot for adult shoe brands, Apple AirPods 4 leading tech product sales, and Baccarat Rouge 540 becoming the top luxury fragrance. In home goods, the brand Ninja led the category, with mattresses moving from sixth place in 2024 to second place in 2025. These trends are based on Klarna US online and app clicks during Black Friday weekends in 2024 and 2025.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Klarna Group plc published the original content used to generate this news brief via Business Wire (Ref. ID: 20251201104062) on December 01, 2025, and is solely responsible for the information contained therein.

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