Monster Beverage Seen Posting 10% US Revenue Growth in 2026, RBC Says

MT Newswires Live12-02

Monster Beverage's (MNST) US revenue is expected to grow close to 10% in 2026, supported by steady demand, pricing initiatives, and expanded food service distribution, RBC Capital Markets said Monday in a report.

Improved US market share, particularly from the Ultra and Green Can lines, may help accelerate growth in H2 2026, the report said.

Monster's product strategy is shifting to better reach female consumers through 12-ounce formats, a rebranded Storm line, and the launch of FLRT, RBC said.

Internationally, Monster may compound revenue at 15% annually over the next decade, driven by rising consumption and broader distribution, the report said.

Despite a $73 billion market capitalization and a 42% stock gain this year, the company is still in the early stages of its growth trajectory, RBC said, citing strong execution and improved collaboration with Coca-Cola (KO).

RBC raised its price target on Monster stock to $81 from $75 and maintained its outperform rating.

Monster shares rose 1.4% in recent Monday trading, and Coca-Cola fell 0.7%.

Price: 76.07, Change: +1.08, Percent Change: +1.43

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