Micron to Wind Down Crucial Brand to Focus on AI, Data-Center Market

Dow Jones12-04 01:31

By Connor Hart

Micron Technology is shutting down its Crucial consumer business, a move that would allow the company to redirect resources toward large artificial-intelligence and data-center customers demanding more of its memory and storage products.

"Micron has made the difficult decision to exit the Crucial consumer business in order to improve supply and support for our larger, strategic customers in faster-growing segments," Chief Business Officer Sumit Sadana said Wednesday.

Surging demand from hyperscalers investing in AI and cloud infrastructure has lifted Micron's revenue. It has also prompted the company to ramp up production capacity, as surging AI workloads have tightened supplies across the memory industry.

Micron said it would stop selling Crucial-branded consumer memory products at the end of February 2026, though it would continue to honor warranties and provide support for existing products. The company would continue supplying Micron-branded enterprise products to commercial-channel customers globally.

The Boise, Idaho, company didn't disclose how many jobs would be affected by the exit, but said it would attempt to minimize layoffs through redeployment opportunities into existing open roles.

Write to Connor Hart at connor.hart@wsj.com

(END) Dow Jones Newswires

December 03, 2025 12:31 ET (17:31 GMT)

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Comments

vaizardboy
12-04 09:32
vaizardboy
" Difficult decision " BULLSHIT

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