Ulta Says Cosmetics Companies Are Ramping Up Price Hikes -- Market Talk

Dow Jones12-06

1258 ET - Ulta Beauty management says many of its cosmetics brand partners are starting to ramp up price increases related to tariffs. "We saw more brand-driven price increases in Q3 as compared to Q2," Chief Financial Officer Christopher Lialios tells analysts. Several public beauty companies, including e.l.f., Coty and Helen of Troy, have said they plan to increase prices as they take on more tariff-related costs. Lialios says Ulta often sees a short-term benefit when it moves through lower-cost inventory after prices are increased. Eventually, that benefit will fade when Ulta reaches the end of its lower-cost inventory, he says. (katherine.hamilton@wsj.com)

 

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December 05, 2025 12:58 ET (17:58 GMT)

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