IAS Report Finds Media Experts Prioritize AI Oversight and Quality in Digital Advertising

Reuters12-08

IAS Report Finds Media Experts Prioritize AI Oversight and Quality in Digital Advertising

Integral Ad Science Holding Corp. has published its annual Industry Pulse Report, highlighting key trends and priorities shaping the digital advertising landscape for 2026. The analysis reveals that media experts are cautiously embracing artificial intelligence $(AI)$, focusing on the evolution of digital video and social media, and emphasizing media quality as a fundamental aspect of campaign performance. The report notes increasing complexity in the media environment, with industry professionals balancing innovation and brand protection. Top priorities identified include measuring media quality across social platforms and connected TV $(CTV)$, ensuring brand safety for influencer and creator content, and closely monitoring AI-generated material. The report also underscores concerns around ad fraud, content adjacency, and the suitability of digital environments as the volume of CTV and social media inventory grows.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Integral Ad Science Holding Corp. published the original content used to generate this news brief via PR Newswire (Ref. ID: NY40464) on December 08, 2025, and is solely responsible for the information contained therein.

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The analysis reveals that media experts are cautiously embracing artificial intelligence <a href=\"https://laohu8.com/S/AI\">$(AI)$</a>, focusing on the evolution of digital video and social media, and emphasizing media quality as a fundamental aspect of campaign performance. The report notes increasing complexity in the media environment, with industry professionals balancing innovation and brand protection. Top priorities identified include measuring media quality across social platforms and connected TV <a href=\"https://laohu8.com/S/CTV\">$(CTV)$</a>, ensuring brand safety for influencer and creator content, and closely monitoring AI-generated material. 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The analysis reveals that media experts are cautiously embracing artificial intelligence <a href=\"https://laohu8.com/S/AI\">$(AI)$</a>, focusing on the evolution of digital video and social media, and emphasizing media quality as a fundamental aspect of campaign performance. The report notes increasing complexity in the media environment, with industry professionals balancing innovation and brand protection. Top priorities identified include measuring media quality across social platforms and connected TV <a href=\"https://laohu8.com/S/CTV\">$(CTV)$</a>, ensuring brand safety for influencer and creator content, and closely monitoring AI-generated material. 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The analysis reveals that media experts are cautiously embracing artificial intelligence $(AI)$, focusing on the evolution of digital video and social media, and emphasizing media quality as a fundamental aspect of campaign performance. The report notes increasing complexity in the media environment, with industry professionals balancing innovation and brand protection. Top priorities identified include measuring media quality across social platforms and connected TV $(CTV)$, ensuring brand safety for influencer and creator content, and closely monitoring AI-generated material. The report also underscores concerns around ad fraud, content adjacency, and the suitability of digital environments as the volume of CTV and social media inventory grows.\n      \n\nDisclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Integral Ad Science Holding Corp. published the original content used to generate this news brief via PR Newswire (Ref. 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