Global ad revenue to rise 8.8% to $1.14 trillion in 2025, WPP Media says

Reuters12-08

Global ad revenue to rise 8.8% to $1.14 trillion in 2025, <a href="https://laohu8.com/S/WPP.UK">WPP</a> Media says

LONDON, Dec 8 (Reuters) - Global ad revenue will grow by 8.8% to $1.14 trillion in 2025, according to forecasts by WPP Media, a stronger outcome than the 6% it predicted in June when tariff wars were raging. The media buying agency, part of WPP, also said global ad revenue, excluding U.S. political advertising, was forecast to rise 7.1% to $1.22 trillion in 2026. Some of the other key findings in its "This Year Next Year" global media trends report published on Monday include:

TV advertising will reach $167.5 billion in 2025 and $171.1 billion in 2026, but TV's share of global ad revenue will decline from 15.8% in 2024 to 14.6% in 2025 and to 13.9% in 2026
Social media ad revenue will grow by 12.8% in 2025 to $413 billion, but the rate of growth will slow to 7.8% in 2026 due to age bans and a rise in AI chatbot use
Commerce media channels, such as financial networks and travel services like Booking.com, will account for 15.6% of global ad revenue in 2025, surpassing total TV ad revenue for the first time
Search ad revenue will increase 10.2% to $244.9 billion in 2025, representing 21.4% of total ad revenue. Growth will be at a similar level in 2026 before slowing through 2030

(Reporting by Paul Sandle, Editing by Louise Heavens)

((paul.sandle@thomsonreuters.com; +44 7971 028682))

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The media buying agency, part of WPP, also said global ad revenue, excluding U.S. political advertising, was forecast to rise 7.1% to $1.22 trillion in 2026. 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The media buying agency, part of WPP, also said global ad revenue, excluding U.S. political advertising, was forecast to rise 7.1% to $1.22 trillion in 2026. Some of the other key findings in its \"This Year Next Year\" global media trends report published on Monday include:</p><ul><li><p>TV advertising will reach $167.5 billion in 2025 and $171.1 billion in 2026, but TV's share of global ad revenue will decline from 15.8% in 2024 to 14.6% in 2025 and to 13.9% in 2026</p></li><li><p>Social media ad revenue will grow by 12.8% in 2025 to $413 billion, but the rate of growth will slow to 7.8% in 2026 due to age bans and a rise in AI chatbot use</p></li><li><p>Commerce media channels, such as financial networks and travel services like <a href=\"https://laohu8.com/S/BKNG\">Booking</a>.com, will account for 15.6% of global ad revenue in 2025, surpassing total TV ad revenue for the first time</p></li><li><p>Search ad revenue will increase 10.2% to $244.9 billion in 2025, representing 21.4% of total ad revenue. Growth will be at a similar level in 2026 before slowing through 2030  </p></li></ul><p> (Reporting by Paul Sandle, Editing by Louise Heavens)</p><p> ((paul.sandle@thomsonreuters.com; +44 7971 028682))</p></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU1121112475.USD","symbol_name":"NINETY ONE GSF GLOBAL FRANCHISE \"A\" (USDHDG) ACC","start_time":0,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20251208:nL6N3XB0W5:1","article_id":"2589801260","we_media_id":"1032215980","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2589801260","pubTimestamp":1765152060,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Reuters","introduction":"Reuters.com brings you the latest news from around the world, covering breaking news in markets, business, politics, entertainment and technology","home_visible":1,"id":"1032215980","head_image":"https://community-static.tradeup.com/news/4567337cbdf294b657b1fa87c5488b48"},"summary":"Global ad revenue to rise 8.8% to $1.14 trillion in 2025, WPP Media saysLONDON, Dec 8 (Reuters) - Global ad revenue will grow by 8.8% to $1.14 trillion in 2025, according to forecasts by WPP Media, a ","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"LU1121112475.USD":"NINETY ONE GSF GLOBAL FRANCHISE \"A\" (USDHDG) ACC","LU0345774631.USD":"NINETY ONE GSF AMERICAN FRANCHISE \"A\" (USD) INC","LU0316494557.USD":"FRANKLIN GLOBAL FUNDAMENTAL STRATEGIES \"A\" ACC","LU2237957902.USD":"NIKKO AM GLOBAL EQUITY \"F\" (USD) ACC","LU1699723380.USD":"ALLSPRING GLOBAL LONG/SHORT EQUITY \"AP\" (USD) ACC","LU0353189763.USD":"ALLSPRING  US ALL CAP GROWTH FUND \"I\" (USD) ACC","LU0306806265.USD":"SCHRODER ISF GLOBAL DIVIDEND MAXIMISER \"A\" ACC","LU0942090050.USD":"UBS (LUX) EQUITY SICAV - US TOTAL YIELD SUSTAINABLE \"P\" (USD)  INC","LU2237957811.SGD":"NIKKO AM GLOBAL EQUITY \"F\" (SGD) ACC","LU0708994859.HKD":"TEMPLETON GLOBAL \"A\" (HKD) ACC","LU2471134952.CNY":"INVESCO GLOBAL EQUITY INCOME ADVANTAGE \"A\" (CNYHDG) INC","LU0823411888.USD":"法巴消费创新基金 Cap","LU0426412945.USD":"NINETY ONE GSF GLOBAL FRANCHISE \"A\" (USD) ACC","LU0426417589.USD":"NINETY ONE GSF GLOBAL FRANCHISE \"A\" (USD) INC","LU2471134879.HKD":"INVESCO GLOBAL EQUITY INCOME ADVANTAGE \"A\" (HKD) INC","LU2471134523.USD":"INVESCO GLOBAL EQUITY INCOME ADVANTAGE \"A\" (USD) ACC","WPP.UK":"WPP","LU0868494708.USD":"UBS (LUX) EQUITY SICAV - US TOTAL YIELD SUSTAINABLE \"P\" (USD) INC","LU1043141396.HKD":"NINETY ONE GSF GLOBAL FRANCHISE \"A\" (HKD) ACC","IE00B5TLWC47.USD":"BNY MELLON LONG-TERM GLOBAL EQUITY \"B\" (USD) ACC","LU0306807586.USD":"SCHRODER ISF GLOBAL DIVIDEND MAXIMISER \"A\" (USD) INC QF","IE00BSNM7G36.USD":"NEUBERGER BERMAN SYSTEMATIC GLOBAL SUSTAINABLE VALUE \"A\" (USD) ACC","LU0321505439.SGD":"Schroder ISF Global Dividend Maximiser A Acc SGD","LU0868494617.USD":"UBS (LUX) EQUITY SICAV - US TOTAL YIELD SUSTAINABLE \"P\" (USD) ACC","BK5058":"广告","SG9999004303.SGD":"Nikko AM Shenton Global Opportunities SGD","LU0128525929.USD":"TEMPLETON GLOBAL \"A\" (USD) ACC","LU0203347892.USD":"SCHRODER ISF QEP GLOBAL ACTIVE VALLUE \"A\" (USD)  INC AV","LU0225283273.USD":"SCHRODER ISF GLOBAL EQUITY ALPHA \"A\" (USD) ACC","LU2750360641.GBP":"INVESCO GLOBAL EQUITY INCOME ADVANTAGE \"A\" (GBPHDG) INC","LU0985481810.HKD":"SCHRODER ISF GLOBAL EQUITY YIELD \"A\" (HKD) INC M","LU2750360997.AUD":"INVESCO GLOBAL EQUITY INCOME ADVANTAGE \"A\" (AUDHDG) INC","IE00BZ1G4Q59.USD":"LEGG MASON CLEARBRIDGE US EQUITY SUSTAINABILITY LEADER \"A\"(USD) INC (A)","IE00BKVL7J92.USD":"Legg Mason ClearBridge - US Equity Sustainability Leaders A Acc USD","BK4588":"碎股","BK4142":"酒店、度假村与豪华游轮","LU0203345920.USD":"SCHRODER ISF QEP GLB ACT. 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The media buying agency, part of WPP, also said global ad revenue, excluding U.S. political advertising, was forecast to rise 7.1% to $1.22 trillion in 2026. Some of the other key findings in its \"This Year Next Year\" global media trends report published on Monday include:TV advertising will reach $167.5 billion in 2025 and $171.1 billion in 2026, but TV's share of global ad revenue will decline from 15.8% in 2024 to 14.6% in 2025 and to 13.9% in 2026Social media ad revenue will grow by 12.8% in 2025 to $413 billion, but the rate of growth will slow to 7.8% in 2026 due to age bans and a rise in AI chatbot useCommerce media channels, such as financial networks and travel services like Booking.com, will account for 15.6% of global ad revenue in 2025, surpassing total TV ad revenue for the first timeSearch ad revenue will increase 10.2% to $244.9 billion in 2025, representing 21.4% of total ad revenue. Growth will be at a similar level in 2026 before slowing through 2030   (Reporting by Paul Sandle, Editing by Louise Heavens) ((paul.sandle@thomsonreuters.com; +44 7971 028682))","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"dataReport","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.35.11","shortVersion":"4.35.11","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2589801260","isCrawlerRequest":true}