** PC-maker Dell DELL.N plans to raise prices by roughly 15% to 20%, potentially starting mid-December, says market-research firm TrendForce
** China's Lenovo 0992.HK has told customers that all current quotes expire January 1, and prices will increase after that - TrendForce
** DELL shares slip in early trading
** "We're in a very unique time. It's unprecedented. We have not seen costs move at the rate we've seen" - Dell COO Jeff Clarke said late last month
** A global shortage of memory chips is forcing AI and consumer electronics companies to fight for scant supplies
** TrendForce says higher memory costs are inflating manufacturing costs, pushing brands to raise retail prices, which is weakening demand
** As a result, TrendForce cut its 2026 notebook shipment forecast from 1.7% YoY growth to a 2.4% YoY decline
(Reporting by Anhata Rooprai in Bengaluru)
((Anhata.Rooprai@thomsonreuters.com))
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