** Kroger KR.N narrowed annual sales forecast on Thursday on signs of shoppers turning more selective on their groceries and fresh produce purchases, while leaning more on promotions
** At least five analysts cut PT following results
** Median PT of 24 brokerages is $75.50
GROWTH HINGES ON ECOMMERCE PROFITABILITY
** Jefferies ("buy," PT: $80) notes demand for fresh produce and online sales as bright spots alongside cost discipline while competition remains an "overhang"
** J.P.Morgan ("neutral," PT: $71) says Kroger was upbeat on improving competitive edge, e-commerce profitability and store investments, but faces risk from softer industry trends and fierce competition
** Telsey Advisory Group ("outperform," PT: $80) flags longer-term risks from Kroger's reliance on third-party delivery firms, warning they could turn into rivals, as Instacart is building its own grocery network, or hurt Kroger’s brand with poor service
** UBS ("neutral," PT: $70) believes business trajectory remains "unclear" as KR will need to rely on its ecommerce and pharmacy segments to drive sales, pressuring its profitability
(Reporting by Savyata Mishra in Bengaluru)
((Savyata.Mishra@thomsonreuters.com))
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