Church & Dwight Sells VitaFusion and L'il Critters Brands to Piping Rock

Reuters12-10

Church & Dwight Sells VitaFusion and L'il Critters Brands to Piping Rock

Church & Dwight Co. Inc. has entered into a definitive agreement to sell its VitaFusion® and L'il Critters® vitamin, minerals, and supplement brands to Piping Rock Health Products, Inc. The agreement includes the transfer of relevant trademarks, licenses, and manufacturing and distribution facilities in Vancouver and Ridgefield, Washington. The transaction is expected to close before the end of the year, pending customary closing conditions. Church & Dwight anticipates a one-time, after-tax charge of $40 million to $45 million in the fourth quarter of 2025 as a result of the sale. According to Church & Dwight, the sale will allow the company to focus more on its core power brands and growth initiatives.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Church & Dwight Co. Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20251209447986) on December 09, 2025, and is solely responsible for the information contained therein.

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