Nike Seen Re-Engaging With Value-Conscious Consumers -- Market Talk
Dow Jones12-12
1312 ET - Nike's Amazon storefront is a clear signal that the sportswear retailer is re-engaging with value-conscious consumers, BofA Securities analysts say in a note. The company's shop on Amazon is heavily skewed toward footwear priced under $100, and lists no premium lifestyle or specialty products, the analysts say. Nike previously walked away from value-conscious consumers, who represent a market segment worth billions, the analysts say. The strategy could attract consumers trading down, while avoiding any cannibalization of Nike's popular styles sold directly to consumers, they say. (kelly.cloonan@wsj.com)
(END) Dow Jones Newswires
December 11, 2025 13:12 ET (18:12 GMT)
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