MINISO Opens First Collectible Toy Store in Milan Amid Italian Expansion

Reuters12-09

<a href="https://laohu8.com/S/09896">MINISO</a> Opens First Collectible Toy Store in Milan Amid Italian Expansion

MINISO Group Holding Ltd. has expanded its presence in Italy with the launch of its first collectible toy store on Milan's Corso Buenos Aires. This new flagship location marks a significant investment in the Italian market, offering a dedicated space for collectible toys and immersive retail experiences aimed at young consumers. Since entering Italy in 2021, MINISO has accelerated its growth, now operating nearly 70 stores nationwide and planning further expansion with larger flagship stores in cities including Milan, Rome, Florence, and Turin. The brand's continued investment in new retail concepts and store openings underscores its strategy to strengthen its footprint and connect with Gen Z consumers across Italy.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. MINISO Group Holding Ltd. published the original content used to generate this news brief via PR Newswire (Ref. ID: EN42416) on December 09, 2025, and is solely responsible for the information contained therein.

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