Cava Could Unlock Sales by Tapping Marketing -- Market Talk

Dow Jones12-12

1041 ET - Cava spends very little on marketing, but it could see significant returns if it decides to up that spending, Stifel analysts say. The company spends less than 1% of sales on paid advertising and while it has leaned more into paid social media marketing over the past three months with a strong return on investment, it remains conservative with its budget. "We view this low spend as a coiled spring; increasing penetration in new and existing markets through paid advertising could be impactful, especially in conjunction with a loyalty program to drive customer engagement," the analysts say. (nicholas.miller@wsj.com)

(END) Dow Jones Newswires

December 12, 2025 10:42 ET (15:42 GMT)

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