Verizon's Price Cuts Could Be a Mistake -- Market Talk

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1118 ET [Dow Jones]--Verizon is lowering prices to become more competitive in the wireless market but that could prove to be a mistake, say KeyBanc analysts Brandon Nispel and Matt Sbriglio. It risks forcing the company to lower prices for its existing prices and could prompt additional price cuts from competitors that it won't be able to match. "The company appears willing to sacrifice industry health to improve its own, pressuring valuations," the analysts say. Verizon should instead be focused on reducing churn through strategies like device upgrade programs. "VZ's issue is not that it can't get customers, it's that it can't keep them," the analysts say. (nicholas.miller@wsj.com)

(END) Dow Jones Newswires

December 11, 2025 11:38 ET (16:38 GMT)

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